Do you have trouble staying on-topic in your writing? Is it hard to let you be you? Do you find yourself bouncing all over the place, trying to please everyone, comparing yourself to others or trying to do what they do?
In order to keep your writing clear and focused, imagine a person in your head that is your ideal reader. Conjure up an image of them. What color is their hair? Their eyes? What's their name? You might even draw a picture and stick 'em on the wall above your computer.
Sometimes it's just easier to imagine yourself in conversation with someone specific too keep yourself on track.