My aunt and uncle are in town for a few days and they humor me by listening to my impassioned explanations of how their generation is used to people with money and authority deciding what information the masses will see, and how social media is changing that. How everything is turning upside down and now, the "common man" has a lot more influence than ever before.
They think I'm adorable as I get all fired up, even if they can't figure out exactly what it is I do.
2012: The Year of Video
One of the ways people are making their mark is with video.
I've heard it predicted over and over that 2012 will be the year of video. In other words, if you want to ratchet up your business and blogging, include video.
I suppose a lot of people would love to watch their videos go viral, but a very small percentage of videos ever do. This 7-minute video from Ted is about 3 characteristics of viral videos. I just thought it was interesting. No one can make their video go viral, but sometimes knowing what's happening underneath is helpful.
I wonder, what could you do with this information? What could you do with video?
I know a lot of you feel like you discovered blogging too late, that the market is saturated and it's impossible to stand out.
So why not think outside the box? A lot of the more established blogs rely on words. Why not be different and rely on video?
My favorite line?
No one has to green-light your idea.
Check it out:
Can't see the video? Watch it here.
You may have noticed, of all the videos he included in his presentation, none were done professionally. So don't let "But I don't know how!" get the best of you. Grab a Flip (I love mine), read the instructions and just do it. It couldn't be easier. I just recorded an impromptu video I'll be sharing later this week.
Or do a screencast. Again, simple.
Or, do a mixture of them.
Whether you vlog your posts instead of blog them, show your readers how to do something instead of telling them or offer a personal glimpse into your life, how can you use video this year?
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