A great way to spread the word about your blog is to collaborate with other bloggers.
If you follow any DIY blogs, you may have seen this creative collaborative giveaway called Name That DIY Blogger Contest. The gist of it is, 29 DIY bloggers shared pictures from their younger years and the first person who matched the blogger to the photo won a $300 gift card to Lowe's. The contest is closed now, but I wanted to point out why this was a good idea.
Here's what I love:
- It's fun. Who doesn't love a fun contest on a winter Friday, particularly one that gets you laughing and reminiscing? Some of those pictures take me back…I had hair just like letter E! Gotta love those bangs, lol. One of my most popular Facebook posts ever was when I posted something nostalgic. (I'd love it if you followed me while you're there–just hover over my name and click Like.)
- It shows a personal side of bloggers we love. Blogging is about relationships and there's nothing like being real to build relationships! Some of my most commented-on posts are the ones in which I talk about my personal stuff like I did here and here.
- It'll get people clicking through blogs trying to match blogs to faces. It's likely there will be many who will visit blogs they don't already know. Gotta love new visitors. And extra traffic.
- Anyone can participate. It doesn't require a whole lot of knowledge, just the patience to do a little hunting.
- Not too many hoops. I'm not a fan of those contests that make you leave comments on every social media platform while cooking filet mignon for dinner and doing a headstand. This one is easy and straightforward. First one to match them correctly using a simple form wins.
- There's power in numbers. Any of the bloggers could have posted a picture of their younger self and run the contest alone and seen some good participation I'm sure. But pool your resources with others and the effect is exponential!
- Everyone gets multiple backlinks. A backlink is when someone else links to your site. In Google's eyes, it's as though that site cast a vote for your site. Backlinks are good for SEO. And the more popular the site is that linked to you, the better. Because all the bloggers in the contest posted about it and listed all the other bloggers too, each blogger got a sweet backlink from 28 other bloggers just like that.
- Builds brand relationships. Lowe's is just plain smart to participate in something like this. I'm assuming they provided the $300 gift card and it's a small price to pay to get their name in front of all the thousands and thousands of readers these bloggers represent. As for the bloggers, create a great campaign for a large brand and you're more likely to be called on in the future. It's a win-win.
- There's a nice prize. $300 at Lowe's ain't nothin' to sneeze at.
One tiny thing I would have tweaked:
- Switch up the copy. When it comes to search engines, there is this thing called "duplicate content." Duplicate content is "substantive blocks of content within or across domains that either completely match other content or are appreciably similar." Basically, it's possible to be dinged by the search engines if you have the same content as another site. Now, in this instance the duplicate content was not malicious so I wouldn't say there's much to worry about. However, if I was one of the bloggers, I would have just switched up my copy just a bit, not only for SEO purposes, but just to add my own voice.
Overall, great idea! Those DIY'ers are a creative bunch. You should check the whole list out. I read their blogs in the hopes their creativity will be passed to me via cybermosis. I made that up. That is, cyberspace + osmosis = cybermosis.
- Build relationships with others. So many people are "hermit bloggers" (I coined the term when I was one). Seriously, if you're not interested in building relationships, it's going to be super hard to be successful.
- Resist the urge to see things as a competition. Believe me, there's enough traffic to go around, but you're only going to see that traffic if people know your blog exists. The best way to let people know you exist is to build friendly relationships with others in your niche. But do try to stand out.
- Start small. You might not have a group of 28 other bloggers around you, but you can start a mastermind group pretty easily.
- Be creative. The whole thing came about after "Mandi of Vintage Revivals bared her soul about blog puberty." You just never know when a good idea will pop up. Don't just duplicate what you see others do, think outside the box. Try new things. Blogging is forgiving. What can you come up with?
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