Update: I have now started using a new SEO plugin that has this feature built right in. Killing two birds with one stone is something I like! This is still a great plugin too. Either way, read below for why you might want to put content in your footer.
What does it do?
Here's TentBlogger's description:
…easily add content, links, or anything else you'd like at the end of blog post via your RSS feed. Create links to anywhere you'd like such as other blogs, other posts of interest, or even affiliate sponsors and products!
Also, read his post about it.
How do you get it?
It's a WordPress plugin you can add via your Dashboard.
Go to Dashboard –> Plugins –> Add New –> search for "Add RSS Footer" and click Install.
Once it's installed, activate it and then you'll see the settings in the left column in your Dashboard near the bottom (it's the "TentBlogger" link). Edit it there. Easy peasy.
Tip: If you want to add links or images or other things besides straight text, you'll have to write it in HTML. Don't know HTML? No worries, simply act like you're creating a new post in WordPress with the information you want to include. Then, click the HTML tab for your post and copy and paste the HTML right into the plugin settings.
Why would you want to add something to your feed's footer?
Well you could do so many things with it. I linked to my ebook (as pictured above) but you could also use it:
- As a safety feature if your content is getting scraped a lot. Like TentBlogger says, if someone is grabbing your feed and reposting it elsewhere, at least you'll be sure to have a source link at the end of the post.
- To giveaway a freebie to RSS/email subscribers. You can upload the freebie to your site (like a PDF via "Add Media") and then simply grab the unique URL and provide that link to the freebie in the footer.
- To encourage readers to check out your Facebook page or other social media platform.
- For an affiliate product you're promoting. Related: How to Make Money Blogging: Affiliate Marketing Explained.
There's all kinds of things you could do with it!