I've said it myself but was reminded of it again after coming across Michael Hyatt's post, Recycling Your Blog Content, recently:
Don't let the great posts you've written in the past get buried in all the new stuff you are publishing today!
Photo by Mykl Roventine
Old content with a timeless quality about it is often referred to as "evergreen" content. Here are a few ways to get it seen again:
1. Tweet 'em.
As Michael Hyatt recommends, tweet your old posts once a day.
2. Facebook 'em.
Reposting works on Facebook too. Sometimes I've posted older posts on Facebook and labelled them "oldie but goodie" so people know it's not new.
3. Book (or eBook) 'em.
Combine a bunch of your old posts into a PDF or even an ebook. You could give it away for free or you could sell it. A lot of people will pay for the organization of old content.
4. Link 'em.
Link internally of course. Always link to older posts in your new ones whenever possible.
5. Archive 'em.
In my new design I added an Archives page and I've gotten a lot of great feedback from people who say it's been so helpful to see all my older posts at one glance.
6. Relate 'em.
Use the Yet Another Related Posts Plugin (here's how to install a plugin via your Dashboard) or LinkWithin to automate the process of listing older content at the end of your posts. Or, consider adding related posts manually for a more refined selection. (Note: If you're running a deal blog, I don't recommend an automated system since it will likely pull outdated posts.)
Bonus Tips for Recycling Old Content
- Read through your post quickly before highlighting it to make sure it's up to date.
- Don't change the permalink (!) but consider freshenin' up the title.
- I'm a big fan of linking to old posts, but I think the actual re-posting of them should be done very sparingly. By that I mean, I wouldn't recommend copying and pasting an old post into a new one and republishing it as new (not so good for SEO). Just work a link to the old one where you can.
- Why not make recycling content part of your regular blogging routine? It doesn't take long and has a lot of excellent benefits!
What about you? How do you make sure your older content doesn't get buried?