This is one of those posts that you start writing and the more you write, the more you end up going in a direction you didn't anticipate. And then you get all introspective and you wonder if people are going to start yelling, GOOD GRIEF! JUST TELL ME HOW TO MOVE FROM BLOGGER TO WORDPRESS ALREADY!
But hey, I'm gonna go with it because I'm thinking a little introspection at this juncture is probably not such a bad thing because honestly? It might just make the issue of moving from Blogger to WordPress totally a moot point. And then think of all the grief I will have spared you if that happens.
Being on Blogger or WordPress doesn't make a blogger successful. After all, there are successful bloggers on all blogging platforms. What makes a blogger successful is one who enjoys what they're doing and does what works for them. But more on that at the end…
Moving from Blogger to WordPress seamlessly is…
Complicated. It's doable of course, but let's face it, if it was just a matter of importing your posts and being done, we wouldn't hear the horror stories. It's a multi-step process that requires consideration of several factors. I'll do my best to spell it all out.
If done improperly, a move from Blogger to WordPress often results in at least one or more of the following:
- Loss of followers.
- Disrupted feed.
- Broken links.
- Decrease in traffic.
- Lower search engine ranking.
For many bloggers (especially newer ones), many of the above things would not be debilitating at all. For others though (particularly those who have been blogging a while), they might be. So, be thoughtful about what the best plan of action is for you.
The good news? You can move from Blogger to WordPress without experiencing any of those things.
If and how you make the move from Blogger to WordPress depends on several things
As I mentioned in Part 1, my goal for this series is to throw out some questions — like a decision tree — which will help you determine what is right for you and your blog. Because there are so many things to consider before moving from Blogger to WordPress and because everyone has a different situation, I expect everyone to come to their own conclusion. Some will choose to stay with Blogger. Some will choose to move to WordPress. Some will opt for the free-to-low-cost migration solution while others will opt to pay someone to do it for them.
Here are the main things to consider:
- Your blog's purpose.
- The age of your blog.
- The size of your following.
- The amount of content you have created thus far.
- Your blog's financial status.
What I'm not going to tell you
I want to be clear upfront that this series will be slightly different from others I've done on this site. This series will not be a step-by-step tutorial which you can follow and by the end you will have successfully moved yourself from Blogger to WordPress. This will be more of a "If your blog is _____, then I would do _____." Why not a step-by-step? For several reasons:
- There are many moving parts in a complete Blogger to WordPress migration. It would be difficult to account for every possible scenario people may encounter along the way. Did you ever wonder why you hear so many varied responses when people move? One tells you they did it themselves with nary a hiccup. Another tells you they lost all their followers and it was a total nightmare. The reason people have such different experiences is because everyone has and handles variables differently.
- There is too much at stake for me. A proper migration from Blogger to WordPress requires a fair amount of back-end code tweaking. I do not want to be held responsible if your blog blows up.
- In the same vein, I simply can't offer support for the many questions that will most certainly arise.
- Frankly, I don't have the expertise. I have not done enough Blogger to WordPress migrations to make me comfortable explaining it thoroughly to you.
But have no fear, I am confident that by the end of this series, you will (a) have a good idea of whether or not you should make the move and (b) if so, the best tools and resources I know of to help you do so successfully.
Let's cut to the chase…
Reasons I would skip this series altogether and stay on Blogger:
- If my budget was extremely tight and I didn't have $10 per month to spend on a self-hosted WordPress blog.
- If I didn't have on hand (or couldn't come up with) a chunk of money (between $25 to $150) to hire someone to bail me out if my move from Blogger to WordPress didn't go as smoothly as I had hoped and I need outside help.
- If I wanted to keep my blog personal (as a creative outlet or to keep up with the grandparents, for example) and don't have any intention of making money from it.
- If I was making money, but was satisfied with what I was making and had no desire to try to increase that amount.
- If I did not have some extra time in my schedule to devote to learning a new system (i.e. WordPress).
- If all I need is the basics and want to keep things simple.
Reasons I would consider a move from Blogger to WordPress:
- If I wanted to try to make a good part-time income or more from my blogging efforts.
- If my blog has grown and I would like it to continue to grow.
- If I have seriously considered making a move to WordPress in the past. (If you have thought about it previously, chances are you'll think about it again. It is definitely better to do it sooner rather than later.)
- If I've found myself wishing I could do XYZ with my Blogger blog but I can't.
- If I felt as though I am "outgrowing" my Blogger blog.
Either way, this is an EXCELLENT time to reexamine your blog's purpose. Here's why:
The questions above will hopefully get you thinking about your blog, why you're blogging, what your goals are and whether or not you want to continue doing what you're doing. (If they don't, you might also want to revisit the questions I asked in How to Find Your Passion and How to Decide What to Blog About: 8 Tips.) The bottom line is, any time you're contemplating changing course and/or shelling out some money (however little), I think it's wise to ponder your trajectory.
And that doesn't really but I'll act like it does bring me to my ill-fitting, introspective sidenote which I will leave you with…
Note what you dread
This concept has revolutionized my blogging. Nothing has helped me define more clearly where I want to go.
As I've mentioned before, if there's one thing I excel at, it's comparing myself to others. But nothing will kill your blog (or you) quicker. I'll speak for myself, but when I compare myself to others, I start trying to do things like others do them. Slowly, my blog is no longer "me" but a flimsy shadow of someone else. And then I'm miserable, never satisfied and just all-around frustrated.
So I began to take note of the things I dread. I ask myself:
- When it comes to blogging, what do I hate doing?
- What do I find boring?
- What do I feel like I should do only because so-and-so told me to?
- What part of blogging do I wish would just go away?
Maybe I'm just a glass-is-half-empty type, but I typically don't have a hard time coming up with what I dread. For some reason, once I do, it makes it much easier to see what I enjoy. And if I'm doing what I enjoy, it's hard to not feel successful.