You've probably noticed the number at the bottom of your Facebook posts that tell you how many people your post has reached. Indeed, we've talked about it before.
But have you ever hovered over that number? When you do, you'll see something like this:
Not only will see how much of that post's reach is organic or viral, you should also see a link that will take you to your most popular post to date. Simply click on the blue "most popular post" link.
The bottom line? Check out what your most popular post is and then make more like it.
I should note, this is not an exact science of course, so never stop experimenting, but if you're not particularly keen on digging into your Facebook Insights (although I hope you saw how easy it is to do in this post), this is a quick way to get some good info fast.
Take note of the type of post it is (photo, text, link, etc.), the time you posted it, the day of the week you posted it and what kind of interaction there was on it (comments, shares, likes, etc.). Use all of this info to try to determine how you might post similar things in the future.
By the way, if you're interested, this is my most popular Facebook post so far. It's pretty much one of my life mottos.