By January of 2010, circumstances had changed. My children were older and therefore a little less demanding. I decided it was time to dive in, apply the information I had been collecting over the years and try to see if I could actually make some money doing this blogging thing.
Lesson #3: Find a hole and fill it.
The whole time I was in my closet blogging world, I didn't venture out much. I resisted Facebook and Twitter for a long time, simply because I was starving for quiet and I knew both would be noisy. But as I started to come out of my funk, I eventually decided to check 'em both out.
This was a huge turning point for me in my blogging "career." (It sounds sorta pretentious, but for lack of a better word…)
I didn't really "get" Twitter at first, so I randomly clicked on the Twitter icon of a blog I read at the time. This led me to her Twitter profile and then I sorta of rabbit-trailed my way to other people on Twitter. (Perhaps this is Sub-Lesson #1: Make sure your Twitter icon is on your blog!)
Eventually I stumbled on the #savvyblogging hashtag on Twitter. If you're not familiar with how hashtags work, they allow a group of people to carry on a conversation on a particular topic.
#Savvyblogging was started by a group of bloggers (SavvyBlogging.net) who realized there were a lot of people who had started blogs, but weren't very familiar with the nuts and bolts of blogging. The idea behind their website and the Twitter hashtag is to provide useful, technical- and usability-type information for bloggers.
The best markets are those where there is a real-life problem to solve, there is a goal which they feel strongly about, or there is a nagging fear which they are afraid of.
I quickly realized that the information I had gathered for so many years was in high-demand by a lot of bloggers because they had problems they wanted to solve. To put it another way, there was a huge gap and I had something that could help fill it.
Next I'll tell you how I did it…