How to Write a Killer About Page has been a rather popular post here on BWA.
In it I mentioned my preferred structure for an About page as well as some tips to get visitors to stay a while.
Something else to add
One thing I didn't mention in that post, however, was putting your email signup form on your About page.
I don't have much else to say other than that: consider putting your email sign-up form directly in the body of your About page. Just work it right in. (Here's mine if you'd like to see how I did it.) Go ahead, just outright invite them to subscribe.
Speaking of which…
How do you put your email inbox on your About page?
If you use FeedBurner, simply log in, choose your feed name, click on the Publicize tab at the top of the page –> Email subscriptions (left column) –> Subscription Management. (If you use a service other than FeedBurner, check the Help or Support sections for directions.)
Here are some posts that might help you further:
- These High-Powered Bloggers Have It, Do You?
- How to Customize Your FeedBurner Email Sign-Up Box
- How to Get and Optimize a FeedBurner Feed