Mostly because I'm curious, the other night I posted this fill-in-the-blank question on my Facebook page:
"I lose interest in a blog when ___________."
Clearly it's not a scientific study, but I've thoroughly enjoyed reading the responses. Several people pointed out that the comments contain a treasure trove of helpful info for bloggers who don't want to lose readers. I agree. I'm definitely taking notes.
Some of the things mentioned include auto-play music; intrusive, moving or auto-play ads (especially the video ones); too-long posts; and too many hoops to jump through when entering giveaways. And that's just the tip of the iceberg. I highly encourage you to head on over to read the rest.
Related: 15 Basic Blogging Dos and Don'ts
One of the more interesting themes that emerged was that several mentioned they lose interest when there are too many contributing authors or guest posts. Here are just a few of the comments that addressed this:
I found this interesting because I've recently noticed that when I read some blogs, I often check the author of the post first. If it's a contributor or a guest post, I often click away and don't read it at all. I think it's because I enjoy the person behind the blog so much, I look forward to hearing from them!
On the other hand, there are some blogs with lots of contributors and I don't mind at all. I think it's because I enjoy the variety, particularly when it started out as group project and I never got attached to one contributor in particular.
I have to say, I see the conundrum. From an individual blogger's point of view, it's really difficult to keep coming up with a steady stream of original content over a long period of time. But from a reader's point of view, the person is often what readers come to hear.
A bit tricky to navigate, to be sure.
One thing is certain, never underestimate how much others are drawn to you being you!
But anyway, if you'd like to hear some great thoughts about why people lose interest in a blog, go check out the discussion. And also, I'd love a Like over there at my new Facebook home!