This is a tip for those of you (super smart) people who guest post on other blogs.
First, catch up with my guest posting tips at How to Get Your Guest Post Accepted. And you know about the One Excellent SEO Gimme when you're writing your byline (sometimes called bio at the end of the guest post), right?
By the way, if you're not sure how to write your byline (or bio), Neil Patel suggests answering the following questions to create a good 3-sentence formula:
- Who are you?
- What do you do and for who?
- What’s the call to action?
The main thing I'd say is this: keep it short and punchy. I mean, when you see a guest post byline aren't you much more likely to read it if it's only a line or two instead of a crazy long paragraph?
Here's another tip for writing your guest post byline:
In your guest post byline, don't link to your home page. Link to a special landing page that's been tailored made for the new visitors from the other blog.
Why? Because if you send them to your homepage, they'll have to figure out for themselves what you're all about. Unless your homepage is super clear and directive, you're likely to lose 'em.
These visitors are a captive audience, but only for a moment. Don't make them fend for themselves. Guide them.
How to create a guest post landing page:
- Create a new page (not a post because you don't want it going out to everyone).
- Make it obvious in the title that you're welcoming the readers from the blog on which you guest posted. For example, pretend you're guest posting here on BWA. You could go with a title like "Welcome BloggingWithAmy.com Readers!" or you could make it more clever.
- Think about what those readers are looking for. Who are they? What type of information is important to them? If they clicked through your byline, the post you wrote is probably a good hint.
- Pretend you're a tour guide. Your new visitors just arrived. What's the content on your blog that is most like the information you shared in your guest post? Highlight those posts at the top of your page with internal links (i.e. link within your own site to previous posts).
- The key here is to provide them ample opportunity to explore what you have to offer but not to overwhelm them. I'm just taking a stab in the dark here, but I'd choose 5-8 of my most relevant content that they are most likely to appreciate. Don't go crazy. This is an first date, not a marriage proposal.
- Make sure you ask them to subscribe via email. Paste in your FeedBurner email signup form directly somewhere on your page. I showed you how to do this in How to Make Your About Page a Little More Killer. You can also see how to customize the form in this tutorial (in this tutorial, I put the HTML in a sidebar widget, but in this case, you'd paste the HTML directly in your post. Just make sure you paste it in the HTML tab at the top of your post input screen and not the Visual tab).
What about you? Can you think of anything else to add?