Google Friend Connect—Friend Connect allows webmasters to add social features to their sites by embedding a few snippets of code. We're retiring the service for all non-Blogger sites on March 1, 2012. We encourage affected sites to create a Google+ page and place a Google+ badge on their site so they can bring their community of followers to Google+ and use new features like Circles and Hangouts to keep in touch.
So, it looks like if you've got a Blogger blog, you're safe for now. However if your blog is hosted on WordPress (or elsewhere), you'll need to make some adjustments.
I know it's a bummer for a lot of you, but my personal feeling is that by making the change, you'll actually come out ahead in the long run, given the potential of Google+.
So don't look at is a problem but as an opportunity!
Things you can do
Like their post says, get involved on Google+ and create a page! I anticipate there's nothing but growth ahead for Google+ so get in while you can. Here are some great resources to get you started:
- 10 Tips and Tricks for Better Google+ Brand Pages (mashable.com)
- 7 Silly Google+ Business Page Mistakes to Fix NOW (hubspot.com)
- Google+ Pages: 4 Tips To Create A Community Page (searchenginejournal.com)
The other thing you can do is alert your readers to the upcoming change and encourage them to follow you on Facebook, Twitter, Google+, Pinterest, YouTube and anywhere else you hang out online. This would be a natural time to encourage them to subscribe via email too!
What about you? Are you a GFC fan or will this change go unnoticed by you?