If you read Copyblogger, you may have see this post recently: The Ultimate Guide to Facebook Marketing. It's an outstanding post in itself, however, I'd like to point out the brilliant marketing trick behind it.
The post, written by Andrea Vahl, opens like this:
What follows is a ginormous list of Facebook resources, tools, ideas and tips for anyone.
But let's think about this.
Andrea, Amy and Phyllis have just published a book (available August 2011). Obviously they want to spread the word about said book. What an excellent idea to create a list post (people love these), offering link love to a gazillion blogs within their niche and publishing it one of the most popular social media blogs online.
The post itself is exceptional and very useful. As I write, it has already been Liked by over 1900 people and tweeted nearly 1900 times. And all those people they linked to? Yeah, they'll notice some traffic (I imagine it's hard not to when you're being sent gobs from Copyblogger). Then they'll probably talk about it to their readers and everyone starts talking about this post and visits. And think of all the eyeballs that will read the words "I’ve just finished writing Facebook Marketing All-in-One for Dummies…" and now know about their book.
Yes, very clever indeed.
This post contains affiliate links. Here's my disclosure policy.