This is not new. Back in February, Facebook admitted that typically, about 16% of your fans see your Facebook Page posts.
Yes, that's right. On average, a post you write will be seen by less than 20% of your Facebook fans. Or to put it another way, your post will most likely not be seen by at least 80% of your fans.
Facebook is trying to make sure the best stuff doesn't get crowded out by the stuff that not many people seem to enjoy.
You can tell how many have seen a post by looking at the bottom of your post. In the image below, you'll see an update I posted the other day that has so far been seen by 1824 of my 3400 fans. Of course, this doesn't mean all of those people actually engaged with my post (which is what I really want).
Also see on the right the convenient placement of the "Promote" link which allows you to pay so more people see your post (for Pages with over 400 Likes).
This is a subject that has been talked about extensively in 2012 so I won't rehash it all here. If you're like me, you just want to know the bottom line, like, what does this mean for me and my Page, right?
If you want to know the fine details, google "EdgeRank" and "Facebook News Feed algorithm" and similar things. You'll have no shortage of reading material. Believe me, I've read a lot of it. I'll include a few helpful posts at the end of this post.
The bottom line is, Facebook will gladly show your post to more of your fans if you pay for it via their "Promote" link. We have to remember Facebook is a free service, so personally, I find it sorta funny that we get all uptight about them not doing stuff the way we want them to do it. Sure I wish it was different and it kinda bugs me that I'm given the impression my fans are seeing my stuff and I'm see the stuff of the Pages I've Liked. But hey, it's free. This is one way they pay the bills.
I've been experimenting with this whole thing–trying to find ways to increase exposure of my posts organically (i.e. without paying, although I've tried that too).
To boil it all down, posts that get engagement in the form of Likes, shares, clicks and comments work in your favor. And also, posts that do not get a lot of engagement in the form of Likes, shares, clicks and comments work against you.
Be thoughtful about what you post and don't just post whatever pops in your brain.
My first tip? Figure out what your fans respond to and write more of those posts. Figure out what your fans don't respond to and don't write those types of posts. An easy way to get a good overview, is to go to facebook.com/insights and click on the "View Insights" link under your Page name. Scroll down until you see your posts listed. The higher the Virality, the better.
Experiment. What works for me isn't going to work for you and what works for you isn't going to work for the next person. Also, experiment with time of day you post, how often you post, days of the week you post, etc.
Here are all my social media tips.
- How To Take Back Control Of Your Facebook News Feed (marismith.com) – great tutorial to harness the power of lists so you make sure to see all the posts you want to see
- How to Measure Your Facebook Engagement (socialmediaexaminer.com)
- 5 New Ways to Improve Your Facebook EdgeRank (mashable.com)
- Did Facebook Decrease Pages' Reach? (edgerankchecker.com)
- George Takei Fires His Phaser at Facebook (wsj.com)