7 Ways to Optimize Your Exit Pages

Here's my quick blogging tip for today:

Optimize your top exit pages so people stick around your site longer.

Photo by C.P.Storm.

What are exit pages?

Exit pages are the pages on your site from which people leave.

How do I know what my top exit pages are?

For the older version of Google Analytics:

1. Login.
2. Choose "View report" for your site.
3. In left column, click "Content" and select "Exit Pages" or "Top Exit Pages" from the menu underneath.

For Google Analytics 5 (latest version as of this writing):

1. Login.
2. Choose your site.
3. Click "Content" in the left menu.
4. Click "Site Content" underneath.
5. Finally, click "Exit Pages."

How do I optimize exit pages?

There's not a one-size-fits-all solution since different exit pages exist for different reasons. It's a good idea to take a look at your top ones, though, to see if there's anything you can do. Some possiblities:

1. Update outdated content.
2. Fix any errors.
3. Include more internal links. Make your site more sticky.
4. Add related and relevant links to other posts on your site at the end of the post (for further reading).
5. Highlight your newsletter sign up, especially if you have a freebie to offer.
6. Offer a freebie not related to your newsletter sign up.
7. If the page is a logical exit page, consider monetizing it by inserting an add or affiliate link.

In short, put yourself in your reader's shoes. Imagine what type of person they are and what type of information they're looking for. Then figure out something more you can offer that would be of interest.

What about you? Got any other great optimization ideas?

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