What are exit pages?
Exit pages are the pages on your site from which people leave your site.
Why should I optimize my exit pages?
By "optimize" I mean to say you should make your exit pages better. And by that I mean, make them more interesting so when people visit, they will stay on your site longer and not click away so quickly.
How do I know what my top exit pages are?
2. From your Account Home, click on the appropriate account and then the web property you want to view (usually your domain).
3. In the left column, go to Content –> Site Content –> Exit Pages.
4. Your top exit pages will be listed in the main column.
How do I optimize exit pages?
There's not a one-size-fits-all solution since different exit pages exist for different reasons. It's a good idea to take a look at your top ones though, to see if there's anything you can do to lessen their exit-proneness. Some possibilities:
- Update outdated content.
- Fix any errors.
- Sprinkle more internal links throughout the content of your post or page. Make your site more sticky. It's likely you have written more posts related to the topic since this one was published, so read through the post body again and link to newer posts.
- Add related and relevant links to other posts on your site at the end of the post. The idea here is to provide further reading to someone who has made it through your post and wants to know more. You might try a plugin like LinkWithin (a widget you can use on WordPress or Blogger) or nRelate (a WordPress plugin) to make this happen automatically. (Here's how to install a plugin if you're unsure.)
- Highlight your newsletter sign up, especially if you have a freebie to offer. This can be done easily if you use the Genesis Theme Framework and their Simple Hooks plugin.
- Offer a freebie not related to your newsletter sign up but specifically related to the post or page. It'd be great to capture their email address before they go. Here's how to insert a PDF into a post or page in WordPress.
- If the page is a logical exit page, consider monetizing it by including an ad or an affiliate link.
- Adopt the role of tour guide. What do you think they would like to read next? Is there a next step you could direct them to? Insert a link to that post.
- If you are getting a lot of people coming from other sites like Pinterest and then leaving again (like many do on my Ultimate List of Pinterest Tips post), add a section at the bottom of your post that says, "Did you come here from Pinterest? Here are the other posts that Pinterest users love!" and link to those other posts that have the same source of traffic.
- Highlight your social sharing buttons or verbally encourage visitors join you other places on the web.
Bonus tip: I wouldn't recommend doing all of these things. You don't want to overwhelm anyone. Just put yourself in your reader's shoes. Imagine what type of person they are and what type of information they're looking for. Then figure out something more you can offer that would be of interest.
Presenting too many calls to action is another reason people click away. (What is a call to action?) So, look at your page and think about the one thing you'd like people to do by the end of it. Focus on making that choice irresistible.
What about you? Got any other great tips?