It's probably happened to you. You find yourself in a conversation with someone (it might be a parent at the park, a colleague in the office, a new friend at a conference or your non-techy father-in-law) and you mention you have a blog. Assuming you've already tackled the "What's a blog?" question, you'll get the inevitable "What's your blog about?" question.
Do you have a good answer?
Or do you ramble, wonder where to start, or offer a vague, generalized overview of your posts?
I'm the rambling type myself.
But we want traffic, right? We want visitors, right? Then people have to know our blog exists and be interested enough to stop by.
That's why I think all bloggers should have an elevator pitch–a planned, punchy and intriguing answer to the question, "What's your blog about?"
What's an elevator pitch?
An elevator pitch is a clear and concise summary of your company, service, product, ebook, or in this case, blog or website.
The "elevator" part comes from the idea that you should be able to communicate it to someone you meet on the elevator, within the time it takes before one of you gets off. In other words, it should be short, to the point and compelling.
When you part ways, they should have the "Oh I get it! Sounds interesting, I'll have to check it out…" look, not the "Huh? I'm not sure what you just said, but whatever…" look.
I need to work on my elevator pitch. Here are my 5 elevator pitch tips:
1. Turn it into a question
Here's an idea from The Problem With Your Elevator Pitch–And How To Fix It (fastcompany.com) by Deborah Grayson Riegel,
If you’re a professional organizer, ask "You know that pile of papers you’ve got somewhere in your house that you’ve been meaning to get through? As a professional organizer, I help people finally get through it."
I love that, you now why? Because it's relevant. You just named my problem and offered a solution. I'm instantly drawn in. I like it.
2. Prepare a few different versions
The version you present to the mom standing in line behind you at the grocery store might be different than the version you present to the brand representative at the conference. Of course, there's a second tip buried in here too: always know who you're talking to. (Incidentally, the ability to put myself in the other person's shoes is one of my marketing secret weapons.)
3. Be normal
By that I mean, ditch the explanation that makes you sound sophisticated and important. Be relatable. Be real. Don't lose people in the ten-dollar words.
4. Practice it
In the mirror, to your spouse or friend, in a video or to your dog. The goal is to make it so natural it rolls off your tongue effortlessly.
5. End with a call to action
I haven't decided if this part should be included in the pitch itself or should be an addendum. I'm thinking the latter.
After someone hears your elevator pitch, what is it you want them to do? Visit your blog? Buy your ebook? If it seems like they're trackin' with you, first ask them to do something and then tell them how to do it. For example, "I'd love it if you stopped by my blog sometime. The address is BloggingWithAmy.com…" The goal here is to not sound sales-y but informative. (That's why I think it should be an addendum you can throw in if it seems like they're genuinely interested.
If you're a project junkie like me and have more than one blog, ebook, product or website, consider creating one internet home where you can send people to find them all. If I didn't do that, my entire 30-60 seconds would be eaten up as I rattled off all those URLs. (This is where I plug the idea once again of registering your name as a domain and using that.)
Remember, whatever you do, your elevator pitch has gotta be short and sweet.
What do you think?