I've talked to a lot of people who want a website, but don't want a blog. Maybe they have an offline business for which they'd like a website, or maybe they have a skill they'd like to offer as a service. Consider my husband:
My husband recently quit his job as a school teacher and opened up his own math tutoring business. He wanted a website, but didn't want to blog and update it regularly. He just needed a brochure-type website outlining his services, a place where he could send potential clients and hopefully gain wider exposure.
Dynamic Blogs vs. Static Websites
Here at BloggingWithAmy.com, I talk a lot about blogging and making money as a blogger (via affiliate marketing, advertising, etc). A blog works on the premise that you have information to share and you update your blog with new information regularly. You might say you "sell" information.
But what if you don't sell information, but sell a service instead (like virtual assistance, speaking, tutoring, professional organizing, decorating, bookkeeping, lawn care, digital scrapbooking, etc.)? True, some bloggers offer a service along with their blog, but do you need a website but don't want a blog? Then you need a static website.
A static website doesn't change, whereas a dynamic website does, like a blog.
Thankfully, WordPress is an EXCELLENT way to create a static website. WordPress is a Content Management System. As the name suggests, it makes the process of creating and maintaining the content on your website very user-friendly.
A website doesn't guarantee a successful business (it still takes a lot of work as my husband is realizing!), but a website certainly helps and is crucial in this day and age when much of the world is online. And despite what you may have been told, you absolutely can create a website at very little cost if you do it yourself. And it's not very difficult either.
What about you? Is there a service you'd like to offer but just need a website?
Stay tuned for my real-time videos and the steps I took to get PersonalMathCoach.com up and running…
Other posts in this series
- How to Create a Website (Not a Blog), Introduction
- How to Create a Website: Important WordPress Settings