Commenting on other blogs is a great way to build relationships, get traffic and have fun. There's also an easy way to be strategic when doing so!
As I'm sure you know, when you leave a comment, you typically have to provide your name and email address before the body of your comment will be accepted. You also have have the option of leaving your blog's URL. Here's one bit of advice: ALWAYS leave your URL. You never want to pass up an opportunity to spread the word about your blog.
What not to do when leaving a comment
In general it's considered bad form to leave a link to your blog within the comment body itself.
There are varying opinions on this, but it's probably best to err on the side of caution and refrain. (By the way, I know many of you leave links to your blogs here on BWA and in general I personally don't mind as long as it's relevant to my post — like if you have a specific question regarding something that's not working on your blog, etc.)
Here's a little tip which many bloggers overlook
Many bloggers just leave their home page URL without thinking a whole lot about it. When I leave a comment on another blog, I do my best to be strategic about which URL I use. Occasionally I leave my home page URL, but many times I don't. Instead, I leave a URL that relates specifically to the post on which I'm commenting.
For example, if I'm reading someone's blog post about writing an ebook, I do not leave the URL of my home page (i.e. http://bloggingwithamy.com/) in the Blog URL field. Instead, I leave the URL of my How to Write an Ebook Guide (http://bloggingwithamy.com/how-to-write-an-ebook-the-guide/) page. Why?
My assumption is that anyone who is reading the comments on a post about ebooks is somewhat interested in the topic. First I leave a useful comment on that post (no links in the body of my comment included). If someone finds my comment helpful, the chances of them choosing to click through my name to my blog increase.
If they click my name and are taken to my home page because I left my home page URL, that may be fine. But they are clearly interested in writing ebooks, so if they click through my name and they are taken directly to my series about writing ebooks, it makes exploring the topic much easier. And this will increase the likelihood that they will stick around a bit…and hopefully in the process, will find some value which will make them return later.
What about you? Got any commenting tricks to share?