Blogging tips, tools and tutorials. In plain English.
Marketing, promoting, branding—all are helpful in spreading the word about your blog or website. The goal, of course, is that all your efforts will eventually lead to more traffic.
Branding is how you present yourself to the world. It's what others associate with you or your site. It includes everything from a logo or your site design, to how you present yourself to others when chatting in forums. Karen E. Kline says branding is your product's "personality." I would say that's a good way to describe it.
SEO, or Search Engine Optimization, involves making your site very attractive to the search engines (Google, Bing, Yahoo, etc.). Why would you want to do this? Because then (ideally) your site will appear higher in the search results. Why is this a good thing?
For example, if someone wants to know how to start their own blog or website, they might type "how to start a blog" in Google. It would be awesome if BloggingWithAmy.com showed up first on the list of search results, right? I'd get more traffic that way. Well, there are a things I can do to optimize my site for the search engines. Here are a few of those things:
Here are all my Marketing & Traffic posts...
So have you noticed the new Timeline for your personal Profile on Facebook yet? If not, it's only a matter of time before it's rolled out across the board. Tip: Make sure your personal Profile is linked to your Page! This is a great opportunity to spread the word about your Facebook Page among your {Continue reading…}
If you're just joining us, I highly recommend you read Part 1 and Part 2 of this series. Otherwise, you'll only be gettin' half the picture. Previously, we defined author rank and set up a Google+ profile. Now we need to connect our Google+ profile with our blog or website so Google knows we're the {Continue reading…}
Last time, I answered the question, What is Author Rank? I encourage you to read it if you're unsure because Author Rank is positioned to change search as we know it. In a nutshell, Google recognizes that there are people on the web who produce really great content. Google also recognizes there are people on {Continue reading…}
Have you heard of Author Rank (or Authorship)? If not, you will. It has the potential to change a lot in the blogging world. We should all pay close attention. What is Author Rank? Author Rank is a Google thing. (That reminds me, Google does not give up its secrets easily. Therefore, it's important to {Continue reading…}
It's probably happened to you. You find yourself in a conversation with someone (it might be a parent at the park, a colleague in the office, a new friend at a conference or your non-techy father-in-law) and you mention you have a blog. Assuming you've already tackled the "What's a blog?" question, you'll get the inevitable {Continue reading…}
