Have you noticed the onslaught of ebooks in the blogosphere lately? It seems like everyone has either written an ebook (like me), is writing an ebook or is about to write an ebook. Personally, I love that the internet makes publishing your own work—and getting paid for it—possible for anyone. And it's quick and relatively easy to boot.
Here's my quick, simple, no-brainer tip (that I wish I had done sooner) for anyone who's selling their own product—ebook or otherwise.
As soon as you think you're going to write an ebook, produce a podcast, create a product or otherwise make something available online to sell, start a "buzz" file.
What's a buzz file?
A buzz file is one place where you keep anything anyone nice says about you or your product.
Did someone quote you in a post? Review your product? Tweet about it? Send you an email telling you how much they appreciated it?
Keep all of that stuff (which hopefully you already do). More importantly, keep all that stuff in one place, not scattered here and there an everywhere. You'll save yourself a lot of time and energy if you keep it all together.
Why keep a buzz file?
Knowing the people who already feel positively about your product comes in handy when:
- You need to write a testimonial page. It's nice to be able to contact those people and ask if you can quote them in a testimonial. I recommend you link back to them as well.
- You decide to create a "Buzz" page. A lot of bloggers add a "Press" page or an "As seen on…" section of their site which highlights the places they have been featured elsewhere. It can add credibility.
- You need support for the launch of another product later. If someone already likes one of your products, chances are, they might like the second. They might even be willing to promote it for you.
- To balance the negative self-talk. Ever do this? 53 people can say something nice and then 1 person says something not-so-nice and I'm absolutely convinced I am a complete and total failure. Getting your self-worth from what others say isn't ideal, but sometimes it's nice to remember that there really are people who genuinely like you and/or your product. Sometimes taking a quick look at my buzz file is just enough to keep me from letting those negative thoughts get out of control.
My buzz file
I've created a label in Gmail ("buz" since "buzz" is reserved by Google) to keep track of the nice things people say. It works just fine as my buzz file.
Any emails I get that are positive, I label and archive (after thanking the sender of course).
If someone writes a post, tweets, says something nice on Facebook, etc., I just grab the URL of that page, post, tweet or status update (remember how I showed you how to do this last time?) and I email that link to myself. Then I label and archive it just like any other email. Simple.
Do you have a buzz file (or something similar)? How do you keep track of it? How has it come in handy for you?
Photo by Sean MacEntee.