How to Sabotage Your Blog (and Your Life)

Keeping it real here. This post is basically my story over the last few weeks…

If you’re reading this, I imagine you are interested in learning how to be successful online. And if you’re like me, you forget that “successful” is relative. Why does it matter? Because I’m not trying to achieve what “he” or “she” or “them” or “you” are trying to achieve. I need to do my own thing.

Lately I’ve felt like I’m drowning. I can’t seem to keep up, things are falling through the cracks and my to-do list only seems to be lengthening, never mind getting done.

Being the introspective (read: navel-gazing) person I am, I’ve spent a fair amount of energy reflecting on this can’t-catch-my-breath feeling.

My conclusion?

I have absolutely mastered a skill that I wish I never knew in the first place: comparing myself to others.

Comparing myself to others is killing me. Why?

1. It Kills My Perspective

What we see online is largely not real. Now I’m not suggesting people we encounter online aren’t real people or that they are all fakes. What I am saying, though, is that we never get a complete picture of someone online. We are all able to show what we want and hide what we don’t want others to see.

Consequently, when I start comparing my blog (and myself) to others, 9 times out of 10, I fall short — hopelessly short. (“I wish I could write like so-and-so or I wish I had that kind of traffic or those opportunities or had those photography skills, etc.”)

I do believe there is such a thing as healthy competition. But you know competition is healthy when you are left feeling empowered, envigorated and excited to try something new. You know it’s unhealthy when you’re left feeling resentful, bitter, envious or like a failure.

2. It Kills My Purpose

There is not a single person on this earth like me. (And there’s not a single person on this earth like you.) If I spend my time trying to be someone else, it’s a waste of me.

I often catch myself trying to emulate what I see others do or on the flip side, not trying something because I haven’t seen anyone else try it in the past.

I’ve also had to stop and review what I’m trying to do online in the first place. What really is my purpose here? I started out with the idea that I would supplement our income so I could preserve my freedom to stay home with my kids and pour into them. Somewhere along the line, though, it seems that got flipped around. Many days, as I’m shushing them and telling them to “hold on a minute” I realize it looks a whole lot more like my blog is my focus and my children are secondary.

3. It Kills My Productivity

I can’t tell you the hours of my life I’ve wasted trying to “keep up” with the rest of the bloggers in the world. Whether it’s posting, tweeting, facebooking, networking, commenting, building traffic, etc. etc., there always seems to be more I should be doing to “stay ahead of the curve.”

If one thing’s true, it’s that the internet can be a colossal time-suck. Trying to keep up with “The Joneses” among the dozen or so families in your neighborhood or community is one thing. No wonder I have no time left to actually accomplish anything when there are hundreds or thousands of bloggers I falsely convince myself I’ve got to keep tabs on.

4. It Kills My Posts

I hate writing. Many people are surprised to learn that, but it’s completely true. To me, publishing one post is quite an agonizing process. I’m much more of a math girl — I like to have the formula, plug it in, get an answer, done. Writing is too subjective, too variable, too nebulous. I never know when it’s done.

So, as difficult as posting is to begin with, you can imagine what it’s like when I throw in a good dose of “I wish I was like them” into the mix. Near torture.

My Plan

  • I’m cutting down on my computer time. Way down. The computer just makes me think I have more to do. And frankly, it makes me a bit crabby.
  • I’m not posting as much. Instead of 5 times a week, I’m now shootin’ for 1, maybe 2. I’m taking the quality over quality approach.
  • I’ve chosen a couple projects I want to focus on — ones that align with my personal goals. I’m going to focus almost exclusively on those and let the rest fall away. I’m pretty sure no one will die. In fact, I’m pretty sure most will not even notice.
  • I’m going to see more people in real life (IRL). Online friends are great, but I think I need to get out more. Of course, meeting my online friends IRL would be ideal. :)
  • I’m making an effort to be tortoise-like (as opposed to hare-like). Slow, steady and stay the course.

I’m open to advice. Got any for me?

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How to Get the Biggest Bang for Your Swag-Buck!

If you read yesterday’s post about how to earn gift cards (and prizes) easily with Swagbucks, here’s an added bonus follow up. :)

Dianna pointed out that there is a maximum number of identical prizes you can redeem in a day (2) and in a month (5).

So, for example, I mentioned yesterday that the best value in (usable-to-me) gift cards is the Amazon $5 gift card. Therefore, even if I earn enough Swagbucks to redeem 6 or 9 or 25 $5 Amazon gift cards in a month, I can’t. I’m limited to 5. I can, however, hold my Swagbucks and get $5 Amazon gift cards next month or, I can redeem my Swagbucks for a different prize in the same month. Clear as mud?

I wanted a cheat sheet so I know exactly what to redeem next. (Incidentally, what I thought was a brilliant idea I later realized had already been done by my Twitter friend Carrie. I should have known; she’s smart like that.)

Here’s my “next best” list which reminds me what the best values are. It pays to chart it out because, as you can see, there are some surprises. I mean, who knew that it’s a much better deal to save up for a $50 Amazon gift card than it is to grab the $25 Amazon gift card!

The Biggest BANG for My SwagBUCK

Gift Card Cost in Swagbucks # of Swagbucks for $1
$5 Amazon 450 90 <– BEST VALUE!
$50 Southwest Airlines 5700 114
$20 Target 2350 117.5
$50 Amazon 5900 118
$300 Apple (Mac) 37,000 123.3
$15 iTunes 1850 123.3
$10 Barnes & Noble 1250 125
$25 Amazon 3150 126
$10 Starbucks 1300 130

(Note: these are the gift cards that most appeal to me. There are lots of other prizes and gift cards available, so you may want to browse through the selection to see if there are any others that interest you.)

Have you signed up yet? How will you spend your Swagbucks?

Earn Online Easily & Legitimately

Blogger? Not a blogger? Either way, I can vouch for this method of earning online. (Of course, if you’re not a blogger but would like to make money blogging, I show you how, step-by-step, over there in the right column.–>)

But let’s talk about Swagbucks!

Many of you responded to my last post about making money with Swagbucks and signed up. Have you gotten the hang of it? I was reluctant to start myself because I’m generally skeptical of such things, but since I wrote that last post, I’ve already earned over $50 in gift cards. It’s totally legit. I’m not getting rich, but hey, $50 is $50!

Just thought I’d mention it again because anyone who signs up this week (it’s Back-to-School week) gets 70 Swagbucks right off the bat if you enter the code BackToSchool when signing up. Sweet deal. Plus, there are a bunch of special ways to win too. I highly recommend jumping in! But do it now before the week ends!

How to Win (the most) Swagbucks:

  1. First you gotta sign up.
  2. Then, install the Swagbucks toolbar. (Here’s my video tutorial about how to use the toolbar.)
  3. Anytime you search the internet, type in your search terms in the Swagbucks toolbar instead of typing it into your browser’s search bar or address bar.
  4. Every once in a while, you’ll win Swagbucks for your search. Searching is the best way to get started, but keep reading for more. (And it’s fun! My kids go crazy when we win. I even got my low-key husband hooked. LOL!)
  5. Once you’ve collected enough Swagbucks, you can redeem them for prizes or gift cards. Of course, my mathematical husband was instrumental in helping us figure out how to get “the most BANG for our swag BUCK” as we like to say. (There are a lot of prizes and gift cards to sift through, but I prefer the general ones and the biggest bang for our Swagbuck is the $5 Amazon gift card for 450 Swagbucks.)
  6. Once I see that I have 450 Swagbucks, I login to my account, click “The Swag Store” like this:how to Redeem Swagbucksthen click “Gift & Rewards Cards” here:How to Redeem Swagbucks for Gift Cards Then simply search for “Amazon” and look for the $5 card. Note that there is a $5 for Canadians too, so choose the right one!Redeem Swagucks for gift cards
  7. When I receive notification that my gift card(s) have arrived, I just login to my Amazon account and click on “Apply a Gift Certificate/Card to Your Account.” I am then prompted to enter the gift code(s). Then, when I’m ready to make a purchase at Amazon, it’s already in my account and is applied when I check out. (Click for larger view):
  8. How to use Swagbucks$5 may not seem like a lot, but they add up. And yes, you can use a bunch of $5 gift cards to make a large purchase on Amazon. Entering your gift codes as you receive them like I explained in Step #7 above makes it especially easy to do so because it just adds ‘em up and creates a credit in your account.
  9. There are lots of ways to earn Swagbucks (their blog, Twitter, Facebook, etc.) but the key to seeing your Swagbucks really increase is by referrals. When someone you refer to Swagbucks wins, so do you. Be sure you use your referral code when telling others about Swagbucks. You can find all the ways to get the word out by clicking on the “Promote” menu at the top of your screen when you’re logged in like so:How to refer Swagbucks

So, there you have it! Why not give it a shot? (But remember to do it before Friday so you get in on the deal this week!)

How to Find a Unique Angle in a Crowded Niche

How to be uniqueI’m currently reading How to Build a Successful Blog Business by Collis Ta’eed. Wow, talk about in-depth & thorough! (I’m working my way right through, but I can’t wait to get to the case studies at the end to see it all in practice. Word on the street is that they are worth the price of the ebook alone.)

Anyway, Collis touched on something important for new bloggers:

Before you start a blog in a popular niche, make sure you have a unique angle!

A large niche is good in the sense that you know there’s a market for it, but it’s not-so-good in the sense that it’s hard to stand out.

I think what happens for a lot of us (myself included) is that we find a blog and think, “Hey, I could do that!” Next thing we know, we’re setting up a blog just like the one we’ve seen.

This is not all bad, of course, but if your goal is to make an income from your blog, standing out is key.

1. Do Your Research!

Collis provides some great, practical ways to research a niche and find out whether or not it has monetization potential, but in my opinion, one of the best places to start is to simply hang out and watch a bit.

See what well-known bloggers do in that niche. Check out the other blogs they link to. Follow them on Twitter and see who they communicate with.

Knowing your way around a niche and seeing who’s involved is good to know because it will help you fine-tune the “thing” that will make you different from the rest. That “thing” is what you’re after.

2. Ask, “What’s missing?”

This question is exactly how BloggingWithAmy.com was born. There are a gazillion blogs about blogging and making money blogging. What I noticed though, is that a lot of them say things like, ” Wanna start a blog? Great! You’ll need hosting and a domain and then here’s how to do it…”

Not a lot of them explained how to go about choosing a domain and how to purchase & set up hosting in a step-by-step way. So, even in this huge niche, I decided to tackle the basics where a lot of people seemed to get lost (like I did when I first started!).

As you’re hanging out in your potential niche, continually ask yourself what’s missing? What are people looking for? What are you looking for? Read comments, get involved in forums, Twitter and Facebook and keep your ears peeled for hints about what people want, but can’t find.

3. Narrow Your Niche

Consider focusing on a niche of a niche, instead of the broader niche itself.

Someone who has done this well is Stephanie from Keeper of the Home. She recently ventured into the coupon/deal blogging niche (a HUGE niche), but at Saving Naturally, she focuses on deals for organic & natural products only. It was a smart move, especially when being green and going organic are so popular.

How can you refine your focus? Sure, you may have a smaller pool of potential readers, but you might be able to gain a quick following too.

4. Change Your Target

Another coupon/deal blogger, Carrie from Springs Bargains, has chosen to focus locally and blog about deals in her city. She lives in Colorado Springs, CO — a large enough city so there are lots of potential readers, but small enough so that there aren’t a whole lot of well-established bloggers catering to the same group.

Not only are her readers loyal, but she has also been able to make IRL (in real life) contact with them via fun events and meetups she’s planned. She’s also been able to rise to the top of her local niche without an overwhelming amount of competition.

Is there a way to make your blog especially useful to a smaller (but not too small) group in your larger niche? What can you offer them that they aren’t getting anywhere else?

5. Do Something Different

Bloggers tend to copy what other bloggers do. This is absolutely valuable in many ways, but it’s not so good when it puts your blog right smack in the middle of average.

So, instead of just watching what someone else in your niche does and following suit, brainstorm ways to do things differently.

  • Do most bloggers in your niche write long posts? Why not keep yours short?
  • Do most bloggers in your niche write words? Why not vlog?
  • Do most bloggers in your niche post a few times a week? Why not post every day?

Or maybe you could start a unique feature or incorporate an interesting twist — something no one else has done or something you saw someone in a different niche do that you think might work in yours.

You may have heard of The Pioneer Woman. :) Way back when, she was one of many bloggers blogging about their lives as a mom. But one day she started recounting the tale of how her (a city girl) and her husband (a cowboy) met and fell in love; her readers ate it up. Coupled with her outstanding photography and love for cooking, she subsequently rose to the top of her niche…and the entire mommy blogging world.

What hasn’t been done before? Try it and see if it propels you to the top!

6. Don’t Be Afraid to Change Your Plan

It could be that after you hang out a while in the niche you’ve chosen, you may suspect you’d have a much better shot at success in a different niche altogether. In that case, go for it!

7. Be You!

Gone are the days when you could jump into blogging and have a good chance of “making it” simply because there wasn’t a whole lot of competition. There are millions of blogs currently and countless new blogs are started every day. In order to be found, you’re going to have to stand out.

Be creative.

Be useful.

Be yourself.

What’s your unique angle?

Additional Resource: How to Build a Successful Blog Business

Photo by laRuth.

What do you think? Automated Email Responses

I read Daniel Scocco’s post today, Anyone Else Find Automated Email Replies Useless? and I totally agree.

These are the kind of automated responses I don’t like:

  1. I email you about something.
  2. I immediately get an (automated) email from you telling me you get tons of emails and can’t respond to each of them personally but you really value mine.
  3. It’s still unclear to me whether or not I’ll hear from you eventually.

I do think an exception would be if you’re away (on vacation or on a trip) and won’t be checking email for an extended period of time.

An alternative

If you have a website, consider putting a note on your contact page letting your readers know you might not be able to answer their emails personally.

What do you think? Do automated email responses bother you? Do you like them? What alternative(s) would you suggest?